Transmedia is No Longer Optional for Gaming IP
Notes from SEG3 LA 2025 on why games are becoming worlds, not just products
I recently attended the SEG3 Conference in Los Angeles — such a fantastic event! I was in the audience for a panel discussion led by Jenna Seiden, VP of Business Development at Skydance Interactive. Jenna shared that major game studios are increasingly recognizing the importance of a transmedia strategy for their gaming IP — an exciting and encouraging trend.
Why This Matters
For years, gaming IP often followed a linear path: a game hits, maybe a film or comic adaptation comes later. Today, the conversation has shifted. Top studios aren’t just thinking about sequels — they’re thinking about ecosystems: games, narratives, films, series, and other media working together from the start.
According to Jenna, gaming studios are realizing that transmedia isn’t an afterthought — it’s central to maximizing engagement, expanding audiences, and turning IP into long-lasting, multi-platform franchises.
The Bigger Picture
This trend aligns with what we’ve been seeing across the gaming industry; players don’t just consume content — they participate, share, and co-create in ways that span platforms. Games that are designed with a transmedia mindset from day one aren’t just products — they’re worlds, capable of evolving across screens, formats, and communities.
For developers, investors, and storytellers, the takeaway is clear: the next generation of successful IP will be built for transmedia, not just a single platform.
Additional Reading:
Transmedia Storytelling: How Expanding Game Worlds Can Win Fans and Fuel Growth | Keywords Studios Limited
Beyond Games Summit Explores The Future Of Transmedia IP | Cartoon Brew